Connecting MedTech Companies with
Top-tier Professionals

Research

Visual Identity

UX/UI Design

Project Introduction

Talanoa – boutique MedTech recruitment

Talanoa is a UK-based, boutique recruitment firm specializing in niche commercial positions within the MedTech industries. They approached me for comprehensive rebranding and the design of their new website.

The challenge was to set Talanoa apart from its competitors, realign the brand with its core values, and enhance its connection with clients.

My role

Strategy

User Personas
Desk Research
Competitive Analysis

Product

Wireframing
Prototyping & Testing
Web Design & UI Kit

Brand

Visual Identity

Brand Guidelines
SM Templates

Discovery Phase

Approachable and truly committed to their Clients

Our goal was to deeply understand the motivations and needs of two distinct user personas: innovative MedTech companies and top-tier commercial professionals worldwide. My approach combined in-depth stakeholder interviews and research to overcome the challenge of inaccessible real users. We meticulously crafted buyer personas to guide the strategy.

A pivotal business goal for Talanoa was to differentiate themselves as a boutique, approachable firm, deeply committed to client care—a contrast to larger, more impersonal recruitment companies.

Visual Identity

Beyond the typical 'white laboratory' context

To create a distinct brand identity, we aimed to position Talanoa outside the typical 'white laboratory' context of the MedTech industry, focusing on a business-like and more human side. The visual identity was crafted to be cutting-edge and ambitious, featuring abstract bespoke icons and authentic team photos, avoiding generic stock resources.

UX and UI Design

Building trust through insightful content and seamless UX

Based on the Discovery Phase, I created a content hierarchy and wireframes. I focused on developing a robust structure for case studies and client testimonials, as they are great tools for building trust. The website is clearly divided into sections for MedTech Companies and Candidates, ensuring ease of navigation.

The Client was onboarded in Figma to involve them in writing copy directly on the wireframes. This collaboration's outcome is a concise and insightful text that resonates with users’ needs and aligns with the design.

After creating a prototype, my client and I conducted testing to refine the user experience. The project also included the creation of social media templates, particularly for LinkedIn, to ensure a consistent brand presence across platforms.