Crafting Digital Presence for a Purpose-Driven Tech Company
Research
Visual Identity
UX/UI Design
No-Code Website
Project Introduction
Moduon – technology startup with a Mission
Moduon is a technology startup specializing in ERP implementation and tech solutions for businesses. As a B Corp-certified company, they are committed to high standards of social and environmental performance, accountability, and transparency.
To craft their identity, they needed an approach that reflected both their technical expertise and their values, communicating their mission clearly to clients and future team members.
My role
Strategy
Discovery Workshops
Stakeholder Interviews
User Interviews
Product
Content Design
Web Design
No-Code Development
Brand
Brand Strategy
Visual Identity
Company Culture Book
Discovery and Strategy
Purpose as the foundation for brand strategy
The project started with a series of workshops involving all stakeholders. It quickly became clear that Moduon’s purpose was to create a positive impact both inside and outside the company, with values guiding every decision.
We then articulated their mission, values, and manifesto, which became the foundation for the company’s communication strategy.
The goal was a dual-focused approach: attracting both clients and future employees who share Moduon’s values.
Culture Book
The power of a strong Company Culture
Moduon places strong importance on continuously improving their company culture. They see it as a collaborative process that grows through feedback from both employees and clients.
To support this vision, we created a tangible 'Company Culture Book' to capture and share their way of working, as well as their commitment to continuous improvement and positive impact.
UX and UI Design
Storytelling with an honest message
After interviewing several of Moduon’s current clients and team members, we crafted personas that reflected their real needs and goals. This helped shape user-friendly content and clearly communicate Moduon’s value proposition.
Recognizing the team as their primary asset, another strategic goal for Moduon was to attract top talent in the competitive tech industry.
Due to the project’s constraints, we decided to create an MVP website structured into three key sections: Moduon, Talent, and Contact. The website was built around a storytelling concept with a clear and honest message. I developed the site using Readymag, a no-code tool, to quickly iterate, test content, and layout decisions.
© 2024 by Paulina M. Blasco