A Platform to Help Creatives Turn Passion into Business
Research
Strategy
Visual Identity
UX/UI Design
Project Introduction
Kreatywni – monetizing creative talent online
After years of running a successful marketing agency, the founders launched this initiative to support creatives who want to transform their passion into a sustainable business.
The platform offers resources and practical business skills aimed at bridging the gap between creativity and entrepreneurship.
The challenge was to build the brand from the ground up and design an engaging website tailored to creatives at different stages of their professional journey.
My role
Strategy
Strategy Workshop
Desk Research
User Research
Product
Web Architecture
Wireframing
Web Design
Brand
Visual Identity
Brand Guidelines
Art Direction
Discovery Phase
Understanding the audience and the strategy
The project started with a workshop focused on understanding Kreatywni’s target audience. We invited participants who matched the ideal user profile to share their challenges and expectations around turning creative skills into a business. These insights helped shape detailed user personas and informed the overall direction of the project.
We also explored key strategic questions around business goals, communication channels, messaging, and unique selling points, ensuring that the product aligned with the founders’ vision.
As a result, a clear message emerged that guided the next phases of the project: “Transform your creative passion into a business.”
Visual Identity
Creating a sketchy, bold, and authentic brand
The visual identity features a vivid color palette combined with thick freestyle strokes to give the brand personality. Naïve, sketch-style illustrations add a sense of authenticity and approachability.
The goal was to create a flexible visual system that could work consistently across multiple platforms while reflecting the creative spirit of the community.
UX and UI Design
Engaging creatives at every stage of their journey
I worked closely with the Kreatywni team to organize content with a clear web architecture and intuitive features. After exploring different options, we structured the website around seven main categories, offering a variety of resources, including articles, videos, and interviews. This setup made it easy for users at any stage of their creative journey to find relevant content.
A series of animated videos became the centerpiece of the content strategy, designed to be shared widely across social media. A key focus was creating a scalable system that could grow with the website and adapt to evolving social media trends.
© 2024 by Paulina M. Blasco